Blog Like No One Is Reading

Blogs can serve many functions besides just selling products. Mine never sold any products, anyway, so I need to find another reason to justify wasting my time on one. At first blogging seemed like it might be a temporary thing. Something we all did, like citizen’s band radio, then moved on to the next trend, but now that some of my blogs are nearly ten years old, and the platforms they exist on seem stable and semi-permanent, I’ve really started using blogs in different ways.

The first way I use my blog is as an external memory source. Like an external hard drive. I make notes to myself about movies I enjoyed watching, events I want to remember in the future, ideas I want to explore further etc. In the past I wouldn’t have done this because I didn’t trust any of these platforms to be there in the future. When My Space blogs went belly up it really crushed me because I had been unwise enough to use it as my primary blog. I had no other online presence. But it taught me a valuable lesson. Aside from using a blog as an “internet presence,” I had to make a place primarily designed for me. Like a study or a den or, and I hate this word, mancave. If not one other person ever entered my study I’d be fine with that, because it’s a room built for me.

Now, that might be a terrible way to look at a blog if you’re trying to sell something, or reach a mass audience, which I am, but it’s no longer my primary goal.

Another thing I use blogs for is to create a space where I create a fanpage for one particular movie or pet issue I know I care way more about than anyone else on the planet. An example is the blog I curate about the movie Children Shouldn’t Play With Dead Things, or even more frighteningly, about a single character in the movie The Monster Club, Raven Shadmock. I don’t want to waste everyone’s time trying to convince them they should read these blogs, but I know there are a few hardcore fans who do. For instance, I was on Ebay recently tracking down a piece of marketing memorabilia for the movie The Monster Club, and the seller had actually read my blog about the very item he was selling. Unfortunately, I was outbid on the item, which kind of stunk because it was signed by Vincent Price, but the search goes on.

Point? Oh, you can use your blog for a lot of different purposes these days. One doesn’t always have to be doing the hard sell. I think most of us by now run our own business, and with that business comes new responsibilities and stresses we couldn’t imagine when we went to school for something else. Promotion and sales might be the worst. It’s good to have some sort of diversion from all these tasks. Really, there’s no wrong way to use your blog, as long as you make it your own.



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